Painting the town in poetry

Conceptual design for a campaign to reintroduce people to Shakespeare

Shakespeare Swagger is a passion project to help people rethink how they perceive Shakespeare’s texts. There is an ever-growing misconception that Shakespeare’s plays are intimidating and difficult to relate to — which couldn’t be farther from the truth. Shakespeare Swager is a radical makeover for Shakespeare’s words. His text is presented all over New York City in guerrilla style and eye-catching ways, in sync with the modern environment. Words are typeset in a way that aids the reader to easier understanding of the line’s meaning. Shakespeare Swagger would culminate in a final party, where people can view all the artwork created to make old words come alive in new and exciting ways.